The idea of opening a yoga studio or a yoga school all of your own, in one word is- awesome!
But yes, it will take more than the knowledge of yoga alone. Suppose you have completed your Yoga Training from an institute of repute, registered your name with the Yoga Alliance, and got a place and substantial resources to kick-start your own class. This is only just booting. Your startup is not going to soar high ever without some clear thinking in marketing strategies and orientation to take challenges by the collar.
Find out for yourself, how to open a yoga studio by keeping these obvious but necessary pointers in mind—
Don’t let your passion for yoga override your entrepreneurial goals! This is a warning because a large number of yogis tend to forget about what’s going to pay their bills and get carried away just for the pleasure of teaching what they love.
You need to be judicious enough not to give out free classes or undercharge. Set a justifiable price for the service you are going to offer. This not only makes the hours you invest profitable in the financial sense, but also gives value to your talents in the market.
Develop a full proof bookkeeping to keep track of payments. You will be wiser to ask for payments in advance. Also, keep in mind that to set up a full-fledged yoga studio, hiring other teachers is going to play into your accounts and making more expenditure than inflow will mean a loss for you.
Go All-Out in Marketing
Everyone aware of the yoga industry knows of its spontaneously mushrooming schools and organically developing nature. Every month there pops up a new school in the block or a novel yoga course gets introduced. The competition is dense and if you are not marketing your enterprise well, tumbling into oblivion is inevitable.
Get savvy in multimedia ideas and internet forums to spread the word. Pull every trick in the book to keep your yoga studio on top searches. Canvas it all—social media, paid ads, Google local listing, and global listing sites. Whatever works!
Unique Brand Identity
Building a brand identity eventually becomes ultra necessary. To imprint the visible notions of your company—the name, logo, signature colors, as well as the unique highlights of your services in people’s mind, you must make clever strategies.
Become the face of your enterprise. Inject a bit of your spirit into every aspect. Keep in the forefront, the emblems you believe in and find inspiration. Spread your best vibes through your brand and create a hallmark of quality service and reliance.
Keep Expectations Realistic
To expect a landslide turnover in the first month of starting up is extreme, and so it is month sixth. You need to keep your patience and be realistic to expect a slow but steady growth. The first phase is likely to be all expenditure and low returns but you got to hang on there tight to see success happen.
Don’t forget to revel in the hardship and celebrate the tough times!
Keep Your Yoga Love Alive
Lastly, don’t fall out of love with the object of your inspiration and peace. Keep developing your knowledge about different types of yoga, inspire your team to join hand and hearts to create original course aspects, get workshops, and participate in festivals.
Keep evolving and innovating to stay relevant and hold everybody’s interests.